The short answer
On a typical sale, eBay takes 13.6% of the total sale amount plus $0.40 per order (orders of $10 or less are $0.30). On a $100 item with free shipping, that is $14.00, and you keep $86.00 before your item cost and shipping. Rates current as of October 2026, from eBay's published US seller fee schedule.
The two words that matter are total sale. The percentage applies to the item price plus whatever you charge the buyer for shipping, plus any sales tax eBay collects. You never see the sales tax, eBay collects and remits it, but you still pay 13.6% on it.
Dollar examples, verified
All examples use the standard 13.6% most-categories rate, and assume you are an Above Standard seller with no Top Rated Plus discount.
$20 item, $6 buyer-paid shipping. Total sale: $26. Final value fee: $26 x 0.136 = $3.54. The order is over $10, so the per-order fee is $0.40. Total eBay fees: $3.94. The sale brought in $26 and eBay keeps $3.94, about 15.2% of the money that changed hands.
$50 item, $5 buyer-paid shipping. Total sale: $55. Final value fee: $55 x 0.136 = $7.48, plus $0.40 = $7.88 total. That is the canonical example fee tools use because the math lands cleanly.
$100 item, free shipping. Total sale: $100. Final value fee: $13.60, plus $0.40 = $14.00 total. You keep $86.00 of the $100 the buyer paid.
$500 item, $12 buyer-paid shipping. Total sale: $512. Final value fee: $512 x 0.136 = $69.63, plus $0.40 = $70.03 total. You keep $441.97 of the $512.
Why cheap items feel so expensive
The flat per-order fee punishes low prices. Sell a $5 item with free shipping: the final value fee is $5 x 0.136 = $0.68, and the order is $10 or less, so the per-order fee is $0.30. Total: $0.98, which is 19.6% of the sale. The same 13.6% rate effectively costs nearly 20% on a $5 item and about 14% on a $100 item. If you sell a lot of under-$10 items, the fixed fee is the thing to optimize around: bundle items, raise prices slightly, or fold shipping into the price.
What the 13.6% is calculated on
eBay's own wording says the fee applies to the item price, any handling charges, any shipping costs collected from the buyer, and sales tax. That means a few traps:
Shipping is not a loophole. Charging $1 for the item and $50 for shipping does not avoid fees, because the percentage applies to the combined total. Years ago sellers gamed free shipping fee exemptions this way; eBay closed that door long ago and it has stayed shut.
Sales tax counts. In most US states eBay collects sales tax at checkout and remits it to the state. You never receive that money, but the 13.6% is charged on it anyway. This usually adds a dollar or two on mid-priced items and is easy to miss in back-of-envelope math.
The category rate changes everything
13.6% is the most-categories rate, but it is not universal. Books, DVDs, movies, and music are 15.3%. Guitars and basses are 6.7%. Athletic shoes listed at $150 or more are 8% with no per-order fee. Jewelry and watches are 15% up to $5,000, then 9% above. High-value sales in most categories tier down to 2.35% on the portion above $7,500. Pick the right category when you list, because the rate follows the category you chose, not the item itself. Read what percentage eBay takes by category for the full table.
What is NOT in these numbers
The examples above cover the core fees only. Not included: insertion fees beyond your 250 free monthly listings ($0.35 each), Promoted Listings ad rates (a percentage you choose, added on top of everything), the international sale fee if you sell cross-border, and seller-status adjustments (Top Rated Plus takes 10% off the final value fee; Below Standard adds a 6% surcharge). If you use promoted listings at a 5% ad rate, the total bite on a standard sale is roughly 18.6%, not 13.6%.
The formula to remember
Fees = (item price + buyer-paid shipping) x category rate + per-order fee ($0.30 or $0.40). Plug your own numbers into the free eBay fee calculator instead of rounding in your head: it applies the category rate, the per-order fee, the high-value tiers, and the seller-status adjustments in one step, then shows net profit and margin.